This ballonn has the shape of an octopus. The least we can say is that octopus has an important place in Japanese food culture as Japanese eat approximately 160,000 tons of octopus every year.
Isono Kamifusen is a traditional Japanese paper balloon maker. It has been located in Izumozaki City, in Niigata Prefecture, since 1919. Izumozaki is a coastal town that flourished as a fishing port in the Sea of Japan and as a trading center with Sado Island. The founder of the company Isono developed the production of paper balloons as a winter job, when fishing was impossible.
Paper balloons were valued as children’s toys throughout the Taisho (1912-1926) and Showa (1926-1989) eras. Toys for children have changed a lot lately, but paper balloons remain popular as simple and nostalgic toys. We recommend to hang them with a string and tape from the ceiling close to a window where they can swing with the breeze.