This Japanese traditional paper balloon has the shape of a gold fish, called Kingyo in Japanese.
Isono Kamifusen is a traditional Japanese paper balloon maker. It has been located in Izumozaki City, in Niigata Prefecture, since 1919. Izumozaki is a coastal town that flourished as a fishing port in the Sea of Japan and as a trading center with Sado Island. The founder of the company Isono developed the production of paper balloons as a winter job, when fishing was impossible.
Paper balloons were valued as children’s toys throughout the Taisho (1912-1926) and Showa (1926-1989) eras. Toys for children have changed a lot lately, but paper balloons remain popular as simple and nostalgic toys. We recommend to hang them with a string and tape from the ceiling close to a window where they can swing with the breeze.